// about
Technology leader with 15+ years of experience building fast, scalable applications and leading high-performing engineering teams. As CTO at DemoUp Cliplister, I define the technical vision and architect AI-powered solutions that power digital product content for 2,500+ brands and 450+ online retailers. Deeply passionate about applied AI, agentic workflows, and leveraging large language models to automate and transform enterprise content operations.
// experience
Leading engineering and driving AI adoption across the platform — from AI-powered content screening and automated asset matching to intelligent quality verification and duplicate detection. Architecting systems that serve 2,500+ brands and 450+ retailers, with a strong focus on integrating LLMs, agentic AI workflows, and computer vision into the product content lifecycle.
Built the Semrush Enterprise product from scratch — a large-scale SEO and online visibility platform serving global brands. Led engineering teams through architecture, hiring, and delivery of a data-intensive SaaS product at scale.
Held senior engineering leadership positions, scaling products from startup to growth stage. Deep focus on distributed systems, cloud infrastructure, and DevOps culture.
Technical leadership across multiple companies, building scalable backend systems and growing engineering teams. Developed deep expertise in cloud-native architectures and agile delivery.
Built foundations in full-stack development, network technologies, and system monitoring. Developed expertise in building reliable, production-grade software from the ground up.
// skills
// education
